Ads Spend Month
Ads Spend Month: Shows how much paid media is actively being deployed across the full plumbing acquisition stack.$31,460
Combined spend across search, LSA, Performance Max, social retargeting, video, and Microsoft.
Marketing Center + Paid AdsPaid Ads Hub: Launch, monitor, and optimize search, LSA, Performance Max, Meta, YouTube, and Microsoft campaigns from one command center.
Paid acquisition and lifecycle growth
Run Google Search, Local Services Ads, Performance Max, Meta retargeting, YouTube nurture, and Microsoft Search from one plumbing-first ads hub. Genius AI watches booked-job quality, budget pacing, and channel mix in real time.
Ready AI moves
5
Booked revenue
$209,600
Leads From Ads
Leads From Ads: Track top-of-funnel response generated by the paid media engine.425
Qualified lead volume from all paid acquisition channels in the active month.
Booked Jobs
Booked Jobs: Shows how paid media is being measured against actual service work, not vanity clicks.138
Jobs attributed back to ads channels using booked-work and invoice feedback.
Cost / Booked Job
Cost Per Booked Job: Ties ad spend to real plumbing work so channel decisions stay revenue-aware.$228
5 Genius AI recommendations are ready to apply right now.
Paid Ads Hub
Live acquisition control center
Paid Ads Hub: Centralize campaign launch, channel health, booked-job attribution, and AI-guided optimization for plumbing paid media.This mirrors the operational feel of Felix Marketing Hub, but tuned for the channels and revenue mechanics a plumbing company actually runs.
Search
Google Search
Homeowners searching for same-day plumbing help, water heater installs, sewer inspections, and repipes.
Genius AI readout
Emergency and water-heater terms are outperforming blended account averages. Genius AI is favoring these campaigns for same-day budget protection.
Spend month
$12,640
Booked revenue
$78,100
Leads month
188
CPA
$207
Campaign Control
Launch, pause, and monitor active campaigns
Campaign Control: Start campaigns, pause budget, and inspect daily performance across the plumbing paid-media stack.Every campaign has a clear service line, performance readout, and AI automation layer so the client can see what is live and what should happen next.
Search | Emergency Plumber | Tampa Core
ScalingEmergency leak + no-water serviceSame-day emergency calls | South Tampa, Seminole Heights, Carrollwood
Emergency Search: The highest-intent same-day acquisition layer for burst lines, no water, leaks, and urgent service calls.
Daily budget
$265
Spend today
$198
Leads today
11
Revenue tracked
$6,820
Genius AI automation
Genius AI is widening budgets during answer-ready windows and holding back after-hours call-only traffic.
Conversion type
Calls + booked jobs
Last optimized
10:42
Emergency plumber near you. Fast dispatch and call-first routing.
Search | Water Heater Install | High Intent
ActiveWater heater replacementBooked installs | Tampa Bay residential install zones
Water Heater Search: Capture install demand with financing and emergency replacement messaging.
Daily budget
$185
Spend today
$114
Leads today
6
Revenue tracked
$9,400
Genius AI automation
Genius AI is favoring install keywords tied to financing-ready visitors and suppressing repair-only traffic.
Conversion type
Form + call assisted
Last optimized
09:58
Fast water heater install campaigns tied to financing and call tracking.
Search | Sewer Camera + Hydro Jetting
ReadySewer camera inspection and hydro jettingLaunch a high-margin specialty campaign | Older home clusters and repeat clog zones
Specialty Search Launch: Turn service history and repeat-clog demand into a focused paid acquisition lane.
Daily budget
$96
Spend today
$0
Leads today
0
Revenue tracked
$0
Genius AI automation
Genius AI built this from recurring drain and inspection demand already showing in job history and customer tags.
Conversion type
Calls + booked inspection leads
Last optimized
07:40
High-margin sewer and hydro jetting campaign ready to launch from existing CRM demand signals.
Genius AI
Real-time recommendations
Genius AI Suggestions: Surface the next best paid-media moves based on demand mix, service quality, and booked-job feedback.A high-level AI operator layer that can launch, refine, and pressure-test paid ads based on plumbing job quality and booked revenue.
Protect same-day emergency budget before noon
HighReadyEmergency leak calls are closing faster than average this week. Genius AI recommends shifting budget into the emergency search lane during staffed phone windows.
Expected to add 4 to 6 more answer-ready emergency calls this week without increasing blended CPL.
Launch sewer camera and hydro jetting campaign
HighReadyRecurring drain and sewer jobs in the CRM indicate enough profitable demand to support a dedicated specialty search campaign.
Turns existing field demand into a visible high-margin lead channel tied to inspection and jetting jobs.
Automation Feed
What the system is doing right now
Automation Feed: Show the client that budgets, feedback loops, and launch decisions are being actively managed.Makes the hub feel alive by showing AI and operator actions as they happen.
Genius AI widened emergency call coverage
10:48Google Search emergency budgets were expanded 14% between 7:00 AM and 1:00 PM after same-day close rates beat the account average.
Booked-job feedback synced into install bidding
09:24Completed water heater and repipe invoices were pushed into the install revenue model to improve Performance Max quality signals.
Meta audience tightened to warmer traffic
08:41Broad homeowner audiences were reduced and financing-page visitors now anchor the retargeting pool.
Channel Strategy
How the paid stack works together
Channel Strategy: Explain how search, call-first, install acquisition, remarketing, and retention channels support different plumbing growth goals.A clean client-facing explanation of why each paid channel exists in the mix.
Google Search captures emergency and install demand when homeowners are actively looking for help.
LSA protects high-intent call volume when the office is staffed and dispatch can convert quickly.
Performance Max extends profitable install demand using booked-job revenue and financing signals.
Meta and YouTube retargeting bring warm visitors back for replacement, memberships, and follow-up offers.
Microsoft Search quietly adds commercial and desktop-heavy demand at lower CPC.
Owned + Lifecycle Campaigns
Retention campaigns tied to service history
Marketing Center: Launch postcards, review requests, membership reminders, and partner outreach from one place.Paid ads bring demand in, then lifecycle campaigns keep revenue moving with reminders, reviews, win-back, and partner outreach.
Annual Water Heater Flush Reminder
ActiveMaintenance reminder
412 homeowners with heaters over 18 months since last flush
Why this exists
Targets existing homeowners for recurring preventative service and membership retention.
Expected result
Reactivates maintenance-plan customers before summer demand peaks.
Drain Cleaning Special
ReadyPostcard + SMS combo
Recent clog customers, older homes, and high-review-value neighborhoods
Why this exists
Promotes a quick-win service that converts well and opens the door for larger repair opportunities.
Expected result
Fills slower weekday windows with fast-turn residential work.
Realtor Partner Turn Service
ActivePartner outreach
27 realtors and property managers with turnover or inspection volume
Why this exists
Keeps the team in front of real-estate partners who need fast service during listings and closings.
Expected result
Builds referral relationships for inspection, repair, and make-ready jobs.
Win-Back Membership Upsell
DraftEmail + call task
86 past customers with 10+ months since last service
Why this exists
Brings older customers back into the funnel before they call a competitor during an emergency.
Expected result
Reactivates quiet accounts with annual inspection and priority dispatch offers.
Audience Builder
High-value segments
Audience Builder: Define who should see ads, reminders, postcards, and partner outreach based on service history, tags, and property context.Plumbing-specific customer groups that can feed both paid remarketing and owned follow-up.
Maintenance-plan customers due for annual water heater flush and membership renewal
Drain-cleaning customers with older homes eligible for sewer camera and hydro jetting upsell
Satisfied customers with recent completed jobs for review-request retargeting
Past customers with 10+ months since last service for win-back offers
Realtor and property-manager accounts ready for turnover and inspection outreach
Growth Plays
How paid and owned channels work together
Growth Plays: Show how paid ads, review requests, reminders, and partner programs reinforce each other over time.Makes the strategy feel like one revenue system instead of disconnected campaigns.
Postcard follow-up
Neighborhood mailers and direct-mail reminders can support seasonal plumbing specials after paid traffic warms the area.
Membership upsell
Install and service customers can roll into maintenance membership messaging after the job is complete.
Realtor partner growth
Paid demand is one side of growth. Realtor and property-manager outreach builds repeat referral volume on top of it.
Genius AI loop
Booked jobs, invoices, and service history help Genius AI refine who to retarget, which campaigns to scale, and which channels to suppress.
Live Snapshot
Marketing system health
Marketing Snapshot: Summarize the health of the paid ads engine and lifecycle campaigns in one place.A quick proof that both acquisition and retention are active.
Paid channels active
6
Lifecycle campaigns live
2
Campaigns ready to launch
2
AI actions available
5